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Winners of the Legal Startup Pitch Event on unequal pay, entrepreneurship and the power of collaboration** After winning the 2025 Legal Startup Pitch Event, a new chapter began for Sophia Elderson Nosti and Jasmine Ayoub. With Transpayrency—a platform that visualises pay inequality and helps women take action—they secured the grand prize. Now, they’re preparing for the next step: developing their idea further, with support from the Law Hub.

Congratulations on your win! Are you already working on plans for Transpayrency’s future?
“Definitely. Winning the award was the confirmation we needed to start thinking seriously about our next move. We’ve decided to join the Law Hub’s incubator programme next year. We developed our vision for Transpayrency during the Justice Entrepreneurship course, and now we want to make it tangible: invest in a prototype, collaborate within the Law Hub network and connect with other organisations to truly bring Transpayrency to life.”

What’s your dream scenario—if everything goes right?
“In that case, Transpayrency would become the go-to platform for women in the Netherlands navigating unequal pay. And if we allow ourselves to dream big: it would serve women across Europe.
We see it as a unique advocacy platform operating on two levels: first, it offers women the tools and guidance they need to fight for equal pay; and second, it encourages companies to take their responsibilities seriously.
Eventually, we want to be more than a digital tool. We want to build a community through events and campaigns—one that pushes the public conversation forward and makes pay transparency the norm.”

How did the idea come about?
“It came from our own experiences—and the experiences of women around us. Gender inequality in the workplace is still a daily reality. As we explored the different, interconnected forms of inequality at work, we noticed that unequal pay remained one of the most persistent—and one of the most legally complex.
Most solutions that exist are focused on helping employers meet compliance standards. But there was no comprehensive tool for women themselves. That’s the gap Transpayrency aims to fill.”

How did you divide the work—do you take on different roles?
“Our collaboration has really been our strength. We complement each other, and that’s crucial when launching something new. One of us (Jasmine) brings a sharp eye for detail and structure, while the other (Sophia) brings intuition and analytical depth.
We challenged each other’s thinking, balanced each other’s weaknesses, and found new ideas together. That dynamic kept things creative and productive.”

What was the hardest part of the process for you personally?
“The ‘Define’ phase of legal design thinking. When you’re tackling inequality in the workplace, choosing just one focus is incredibly difficult. There’s sexual harassment, pregnancy discrimination, racial inequality—they’re all urgent and deeply connected to broader social issues. So deciding on a single entry point felt overwhelming. And right now, our biggest challenge is gathering reliable data to build a precise and trustworthy wage gap calculator.”

Do you have any advice for future Legal Startup Event participants or young entrepreneurs?
“We’re just starting out, but one thing we’ve learned is: trust the process. In the beginning, it might feel like you don’t know anything—but you already have skills that can shape and refine your ideas.
Choose a topic you care deeply about, because the workload is intense, and that motivation will help keep you going. Stay focused on your long-term goal, and make decisions that align with it. Don’t be afraid to ask for help, and stay open and empathetic throughout. If something doesn’t feel right, give yourself permission to pivot.

And finally: the Legal Startup Event is a great opportunity to get feedback and visibility. Make the most of it!”

Anything else you’d like to share?
“If you’re curious to learn more, or if you want to follow our journey or collaborate—reach out! We’d love to connect. You can email us or message us on LinkedIn.
And to anyone thinking about starting a legal startup: go for it!”